This sounds like marketing baloney. I would bet most of that "engineering" headcount is actually just analytical headcount. not a bad thing, but it's not what we used to call engineering.

This is part of an ongoing trend to describe everything as some form of "engineering."

Honestly, if I'm going to Goldman for M&A - I want a human relationship. That relationship may be buttressed by research and analysis using "big data" and "machine learning" - but that's not engineering, that's just good research using the latest useful tools.

I'm only addressing the actual investment banking component of GS. Sure, the consumer banking stuff requires technology and "engineering" but there's absolutely nothing new about this, it's just that consumer banking has lagged horribly behind in consumer-friendly technology.

Not much to see here.