Sure. But if my little businesses, with only a few people and a modest budget available to do literally everything, can manage to treat our customers with more attention and respect than one of the richest and most powerful businesses in the world, something is wrong.

Its impossible to provide human support at the level that google is playing. =/

Sorry, but I simply don't buy that. Google have grown huge and incomprehensibly rich thanks in part to technology but also in part to refusing to communicate with individuals when things go wrong (and, frankly, hoping they don't actually get called on it because it's not efficient for every little advertiser to sue for that $50 back when Google served their ads on obviously inappropriate sites or whatever). Like Facebook and other big organisations which have become highly influential through their scale and pseudo-monopoly status, Google now need to hire, train and support people -- lots of people -- in order to provide an acceptable level of communication if those dealing with them have problems.

If they can't do that then IMHO they should be sued, regulated or otherwise impaired until sufficient incentive/deterrent exists. The cost of letting these huge, influential organisations literally destroy businesses or wreck lives through their negligence is simply too high to allow the status quo to continue.