E-commerce is unique in that it has such a massive impact on revenue generation, but the skills needed to effectively manage it are rarely inline with the core competencies of the business.

Most companies attempt to tackle this problem in house, but without proper expertise, there is massive waste in hiring and poor execution. As a consultant, I’ve seen teams waste _years_ fumbling in this cycle, only for me to ship a product that immediately increases revenue in a fraction of the time. It generally only takes a few basic UI improvements and timing strategic automatic email tiggers.

Find a consultant that will make more from what you already have, and move on to your business problems. You don’t need to pivot into an internet company to be successful.