What did get me hired was neither working on side projects nor blanket submissions of applications. A friend introduced me to another friend who's company he worked for was hiring and he gave me a list of open reqs for jobs he knew managers were looking to fill. I got two calls for interviews the next week and got an offer for one job by the end of the month.
IMHO your network, not even what you know or what you've done, is your most important asset when looking for work.