If CMG is looking to get past their previous history of systemic food safety issues, this was probably a good choice.
If CMG is looking to get past their previous history of systemic food safety issues, this was probably a good choice.
One area where Chipotle resisted McD's advice was in automating their kitchen systems. One example was the steak. CMG believed hand-marinating and grilling their steaks in-store was a core feature that couldn't be changed. It's also a highly risky procedure when it comes to food safety and cross-contamination.
Other things, like the carnitas and barbacoa, were changed to be prepared offsite and shipped to the stores for sous-vide rethermalizing and serving. The steak was also changed to this method after the outbreaks (and long after MCD divested).
I understand why Chipotle has shifted focus so dramatically to food safety, but they’ve taken their eye off the ball on quality. My local shop has even had trouble getting the formerly routinely delicious rice cooked properly. I assume this is because of demands for a much tighter preparation schedule and serving window.
What Chipotle experienced was more than what you'd expect to happen in well-run restaurants that prepare everything themselves.
A lot of it, I would guess, is simple scale. There's like 800 more Chipotle restaurants than Chili's, and I'd be damn sure the volume of meals coming out of each one is skewed far towards Chipotle as well.
http://www.middleby.com/midmarsh/PressReleases/Brinker-9_12_...
Again, it's not willful or malicious, just laziness.
I don't know if that was intentional or not, but I like it! :)
2020 = Automated kitchen systems prepare ingredients
2021 = Burrito preparation via robotics
2021 = End-to-end order fulfillment without human involvement
Just a matter of time before raw ingredients are lab grown and harvested by robots. Not too long ago, this was pure fantasy. Only now is it starting to look inevitable, for better or for worse.
I'm not sure Niccol is going to like their lack of basic metrics.
Source: work on the restaurant ops software
And if you see scales suddenly show up at CMG stores, you'll know what's up.