But to me, that doesn't mean we engineers can't still draw a line somewhere, especially if we are called on to participate. Just because peer pressure works in some context, it doesn't mean that it is always the right choice, and we need to debate the tradeoffs in different contexts (much like engineers debate tradeoffs in any technical decision).
For example, the easiest way to cut the price of loans down would be to kill anyone if they didn't pay; defaults — and loan costs — would fall dramatically. This would immediately provide loans to many people who are priced out. While that may be useful in some scenarios, it's not a system I personally believe in.