Kid's parents and relatives are on Facebook. They don't want their crazy liberal lives on display for their parents, aunts and uncles. As of now Facebook primarily serves as a messenger when one forgets or loses contact information.
In America, Facebook is uncool, Instagram is cool. Reminds me of the days Facebook was cool. Warning, my mom has an Instagram account.
YouTube's video recommendations are much better for me - and even then, they have a very low hit rate. The difference is that I see a dozen of them in the sidebar, instead of one at a time, they are unobtrusive, and they don't autoplay.
If Facebook made a YouTube clone, that would be great for users. They aren't, though - Facebook Video is delivering an objectively worse user experience.
It should stick to baby's first steps videos.
If I see a facebook link, there are many problems:
- I don't know if it's a video
- I don't know if I'll see a login page or if I'll get to the content
- I don't know if the content is viewable by me because of privacy settings
And then this works the other way - why should I share a video on facebook when I can't tell if my recipient will be able to see the video? I don't know if they'll get a login prompt. I don't know if they have the permissions to see the video.
All this friction doesn't exist with youtube, or at least is extremely minimal.
More like "I see a youtube video and click it, I get a 10s commercial"
And a small 10s commercial on a YouTube video is a small price to put up with in comparison to the rest of the shit that comes with being in the Facebook ecosystem.
Only reason I still have an account is to be in touch with some high school friends and that's something I barely do these days.