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The same will happen (and is happening!) to Instagram. They've recently changed Instagram to non-chronological "curated" feeds, and added a bunch of ads into the mix. What used to be a very pleasant social network has become way less enjoyable in recent months.

They also just (after years of resisting) opened up the posting API to some partners.

> "and is happening!) to Instagram"

That's not what the article suggests. If you have some stats to suggest the volume of Instagram users is already on the decline, by all means post it.

The same suckification cycle is happening (increasingly intrusive ads, algorithm tweaks, "here's a pic from someone you don't follow", etc.). The user decline happens later on in that cycle.

In other words, they're at the "will happen" stage rather than the "is happening" stage (bearing in mind we're talking about their user base).

I mean, it is 1) technically accurate, and 2) still extremely important when thinking about Facebook as a product.

(Especially in comparison to Instagram as a product.)

My thoughts exactly, let's not forget who owns Instagram.