"It targets people. It focuses on users. And Apple lets them decide how and where they’ll use its products."
I just about choked to death on my coffee.
At the last D8 conference, Steve Jobs said that he likes the consumer market because "everyone votes for themselves", as compared to the enterprise market where the users may not be the ones in control of the purchase decision.
I think this is part of the startup thinking that lives within apple itself... when u move to corporate america then you start worrying less for the average joe who saves money to go cash it on ur goods... look at msft