Well, if you have something like $80-$10,000 per year, there are lots of places to find a super-star programmer. Try posting a job to StackOverflow, Craigslist, Hacker News, and other places.
If you are offering a low starting salary, no starting salary, or "a large equity position," then it will be impossible for you to find a superstar programmer, unless you are a superstar programmer yourself. Even your friends won't work for you for equity, if they are indeed superstar programmers.
Unless you are bringing money to the table, or unless you sold a start-up people have heard of (which should also mean you have money), then you are basically worthless to a technical person at the beginning of a start-up. No one, on this forum particularly, believes a business guy is worth 50% of a boot-strapped start-up.
FYI, I have a business degree, and I have held marketing jobs. But when I started a company, I started coding, because that was the only thing worth doing most of the time.