For these reasons, there's lots of pressure to delay starting a family, and it's no surprise that IVF has seen increased demand. Some companies (i.e. Facebook) even provide their female employees a benefit that covers freezing their eggs. This is somewhat controversial, as some would argue that Facebook (and other companies, and perhaps our culture in general) should instead focus on reducing the professional cost of starting a family.
Therefore, these findings about growing human eggs could have great significance. I have friends grappling with this issue right now, so I understand how this discovery could be a great help to them. I hope that provides some useful context...