Barnes & Noble Nook keeping better pace with Kindle eBook sales than iPad

I went with the Nook for a few reasons: In-store support. ePub is an open format, supported on Google Books. Support for other book stores besides B&N (via side-loading and Adobe Digital Editions). SD-Card support. Plus, it's Android and has a small hacking community.

The newer Kindles are sexier, but there is very little exclusive Kindle content. Nevertheless, here's hoping that someone hacks the Android Kindle app to run on a Nook.

I'm not surprised. Anecdotally, I know two people with iPads, and both subsequently purchased nooks as their dedicated e-reading device for the same reason: someone else in their household had a nook and they wanted the same experience.

B&N need to establish a non-US presence for the nook, though, if they really want to compete with Amazon and Apple.