Haha, yeah. Checked up on the HP laptop referenced in another HN frontpage link, and the HP description on size used "thinness", not "thickness" which everybody on the planet would use, except marketers ;)

(not native English-speaker though, so happy to be corrected)

(edit: spelling)

What about Intel® Protected Technology. Speculation Distuption (PTSD)?

Don't forget to patent it!

(1. come up with brand name. 2. patent the product. 3. develop the product.)