Instead of buying Nest's entire line to outfit the house I'm building, I'm avoiding them completely even though I think their products are at the top of their class.
Nest isn't unique anymore... neither are their cameras... and they are late to the party with the doorbell. Do I think they are great products? Absolutely!! But they aren't in a position of leverage, the market is becoming commoditized, and forcing consumers to use only your app is a poor strategy. Especially considering it wasn't until a few weeks ago did Nest's app support iPhone X's new format, MONTHs after it was available to the public.