About clothing apps, here are some ideas.
There are teams focusing on the social aspect and grow via influencers. I’d think about utilities (help me do something):
- Help me decide what to wear: Chicisimo, Pinterest and (believe me) Google Images;
- Help me manage my wardobre: Stylebook, Glamoutfit;
- Help me be seen by others: Wear app, Lookbook and Chictopia (this last two worked really well on desktop);
- Help me decide what to buy: ecommerce apps obvsly, or Liketoknowit; or the second-hang category of which several are working really well, and are more widely known.
- Help me get feedback from my friends, no one really working I think, or feedback from the system (Echo Look -> Spark). And a new related category popping up: get feedback from a stylist with an in-app purchase model or even subscription; Wishi, Daam are some examples. This last category will be interesting to follow.
- Polyvore - outfits ensembling;
- Rent the Runway, Stitch Fix, Instagram obvsly. And I'm sure I'm missing many, but just trying to give you ideas of how to find inspiring apps.
I wonder if online fashion is like online music in 2005/6/7... with lots of noise, some tech focused products, and the spotify's of the world starting to be built. Fun times.