Reddit Co-Founder Alexis Ohanian Steps Aside, Focuses on Initialized Capital
blogs.wsj.com
blogs.wsj.com
Just because brands outsource media management to agencies doesn't mean the many business reasons for improving the UI go away.
As someone who has collaborated with Google engineers and PMs on such things before, I can confidently say they care quite a bit.
You see, agencies margins are in part dictated by how much time it takes to do "low impact" but "mid-high" effort activities like reporting and day to day campaign management. It takes real people hours to do those things and if to platforms are delivering otherwise comparable performance, at the agency level, they will push towards things that deliver higher margins. Which might be the platform that lets them get the most done with the least effort.
And I'd also add that i think AdWords and FB have some of the most user-friendly interfaces for such an advanced and massive feature set compared to other players in the industry.
>Co-founder @Reddit. General Partner @InitializedCap.
https://www.reddit.com/live/x3ckzbsj6myw/updates/9d3e8984-e0...
https://www.reddit.com/r/beta/comments/7kletc/feedback_whats...
https://www.reddit.com/r/beta/comments/7jw57r/encountered_an...
https://www.reddit.com/r/beta/comments/7m2rko/feedback_homep...
Unfortunately, I see why they are leaning in this direction and some of the other trends and expect it to get worse.
Sam clearly sees the potential for Reddit to become another feed-based advertising platform. In order to make it even a fraction as valuable as FB or Twitter, he needs not only to drastically improve the ad interface, he needs to also get better audience data so as to allow advertisers better targeting, and ideally target specific users using their own audience data.
This is unfortunately at odds with what Reddit's community seems to want, so there seems to be a very obvious long-term trend toward slowly boiling the frog. They get rid of undesirable communities, ramp up ad placements and monetization, get profiles more prominent so users have a reason to give Reddit more audience data for free, and then this move which will likely lean towards them making users create an account (tied to a unique identifier). I'd guess the next step is making them verify with email which in turn lets advertisers and cookie onboarding partners map to cookie IDs for retargeting purposes. This can immediately add significantly to the CPMs they charge advertisers because the end performance of those impressions will likely be quite a bit higher.
As a Reddit user for over a decade, I'm really sad to see this slow, but somewhat inevitable decline. I just hope it doesn't lose all of its magic, or that something equally magical springs up in its place.
The startup world has always lacked for investors smart enough to grasp new stuff, brave enough to be first, and ethical/humble enough to attract the great founders.
Looking forward to seeing the investments!
More importantly,I agree that reddit's public perception had changed a lot in the last year, it went from seeming like a boys club where others were tolerated to being totally nondinominational. Obviously there are still some subs that are pretty insular but for the most part as they've grown they've gotten nicer.
Yeah but if your vast majority of users doesn't see it or know where to find it, who cares? I've been a reddit user for 2 years and never encountered the subreddits you are talking about nor have I sought them out.
The "solution" you are talking about is heavy-handed speech moderation
There are three main ways of interacting with Reddit: posting, voting, and commenting. Hiding the obvious hate subreddits helped address the posting of topics. That was an important step and I don't want to diminish it. Reddit has tried to address the voting aspect with various tweaks to the ranking algorithm but whether it has been effective is still debatable. They haven't done anything as far as I'm aware to address hate comments. That is left completely up to the users and moderators.
Victims?
It works on HN
when i visit HN, i expect the articles to be topical and for the discourse to be informative and interesting. somewhat amazingly, my expectations are usually met here, which makes the site quite a gem.
at the same time, i don't always want that. sometimes i just want to see a true train wreck unfold in the comments. in a way i even appreciate the donald trump and hate subreddits. if there are ideologies spreading that can impact my life, i would prefer to go to the source and read their actual words than have the ny times regurgitate them to me.
there are benefits to the hands-on moderation and the wild west styles. the only optimal solution is having a wide range of choices.
If those channels become extremist echo chambers, then the government could care when terrorists start being made on the site, affecting Reddit's PR in the long run. I know of several subs that are full of such extremist vitriol. Since they're a global website, they've got to consider things like long-term social impacts of their content.
If this is true (and I don't believe it is), then they did a truly masterful job of scapegoating Ellen Pao and playing the PR game since her tenure.
That didn't just happen naturally as they grew, Reddit took deliberate steps to make their platform more welcoming. (See https://www.nytimes.com/2017/10/26/us/reddit-violence-policy... for an example.)
Reddit Co-Founder Alexis Ohanian announced on Wednesday he will step down from daily duties at the internet company and focus his attention on Initialized Capital, the early stage venture capital firm that he co-founded and is known for investments such as Coinbase and Instacart. He will continue to sit on Reddit’s board.
Mr. Ohanian, 34, said the timing of his decision reflected a number of personal and professional factors, including his marriage last year to tennis superstar Serena Williams and the birth of their daughter, Alexis Jr. Mr. Ohanian said the decision also reflected his confidence in Reddit’s renewed growth, and his desire to focus his professional energy on investment opportunities in emerging technologies such as blockchain.
“I had a pretty productive last year, personally, when it came to getting married, as well as having a baby,” Mr. Ohanian told CIO Journal. “I came back from parental leave at the start of January, and really started thinking about where I wanted to be, what I wanted to be doing.”
Reddit was in stronger shape, he said, claiming that it boosted revenue fivefold during the last three-plus years since he had re-engaged with the company. Reddit, which has been ranked as the fourth most popular U.S. internet site, raised $200 million last year and was in good hands with co-founder Steve Huffman as CEO, he said. The company, launched in 2005 and backed by Y Combinator, says it was valued in last year’s funding at $1.8 billion.
This year will see a continuation of the company’s strategy to make Reddit more welcoming, according to Mr. Huffman. That includes an updated website, scheduled to launch in the first quarter, as well as initiatives to personalize the site for individual users, and to improve its chat functionality. “We’re basically rebuilding the entire product,” Mr. Huffman said. “We have a long way to go there.”
Mr. Ohanian has said that the future of social media lies in more authentic communication. At a time of growing concern about social media standards, the values of free expression and community can be at odds, though. “Our goal for Reddit is to create a platform where people can express themselves authentically and also to build a space where everyone can find their home — we evolve our policy regularly to maintain the balance between those two values,” Mr. Ohanian said.
The decision also reflected early-stage investment opportunities for Initialized, which he co-founded in 2011 with Palantir Technologies veteran Garry Tan. Initialized said it has more than $250 million under management, and that its portfolio is worth more than $20 billion. Its investments include Coinbase, Instacart, Zenefits, Opendoor, Soylent and Cruise Automation, now part of General Motors Co.
Startups today are in the early stages of building the infrastructure for the next wave of applications, many of which likely will run on decentralized networks rather than a central server, according to Mr. Tan. He compared the opportunity to early years of the internet, when basic infrastructure was being built. “The big thing now is the people creating the infrastructure are getting to share in the spoils,” due to the rise of cryptocurrencies, Mr. Tan said.
“I want to have a chance to invest, often the first check, in companies that are going to create the new internet,” Mr. Ohanian said.
Given its early stage focus, Initialized eschews investment theses and focuses on fundamentals such as vetting software, products and founders, according to Mr. Ohanian.
“There are clearly things around security and privacy and identity that are going to be dramatically changed through technology, just because it’s now possible,” Mr. Ohanian said.
One opportunity, he said, is that people may have direct control over the currency in their possession, without having to rely on a third party to store it. He views distributed exchanges as a way to make that possible.
He also said that such changes in trading and ownership will extend to other kinds of digital assets.
“Crypto Kitties is probably the best-known example right now,” he said, referring to the blockchain-based game. “I know it seems silly. But it’s a demonstration of the fact that you can create a digital thing of which only one can exist and be able to prove that it exists. Where people end up taking this and what it ends up being, that I can’t predict. But the means of exchanging those seems like an obvious next step.”
The ability to establish authorship opens up new opportunities, according to Mr. Ohanian. “This idea that you can identify ownership or authorship is interesting. We don’t have any really good solutions for this,” he said. “I take a photo, it could end up in a million places on the internet tomorrow, with everyone else taking credit for having shot it. It would have been nice to have had that at the beginning of the dot-com boom. We weren’t capable of having that. But we actually can have it now.”
EDIT: Downvotes could mean many things. The next person planning on hitting the downvote button, could you spare for me a brief reply letting me know why?
EDIT2: Ugh, now I'm the "downvote edit guy." Obviously irrelevant now, but I don't want to remove the first edit and screw over people saying "I downvoted you because x," so, apologies for violating guidelines and making this mess.
Fighting copyright monopolies is hard enough without adding Stockholm syndrome to the mix.
Why are you fighting copyright monopolies? You are doing free work for the any-copyright industry.
edit: ok, that's not true. the MPAA/RIAA advertisements do equate piracy with violent crime.
Good journalism boosts the quality of civic life. Journalism funded solely by advertising has a poor record. So we're left with public funding à la the BBC, or the patronage of billionaires, thereby sacrificing the Fourth Estate's independence; or subscriptions. The latter requires a solution to the free rider problem [1]. Paywalls, and the copyrights defending them, are one such solution.
I consume news from subscription sources (e.g. the Wall Street Journal and the Information), advertising-back sources (e.g. Politico) and subsidized sources (e.g. the BBC and Bloomberg). I benefit from that reading, as does, I believe, the greater society I live in. I think it's fair and rational to fight for said journalists' compensation.
Or, I am curious why the OP is willing to take this risk for us.
Really, though, I am just curious if I would get in trouble for doing the same down the line ;)
It's not "Stockholm syndrome" it's being decent and respectful of other people's effort and work.
However, correct me if I'm wrong, reprinting wholesale a journal's article is a copyright crime in the USA, is it not? Or I guess it constitutes fair use somehow?
As a submitter doing a workaround, I'd much rather find a legit link to a non-paywalled version of the article, instead of copying content.
While I understand your argument and why you make it I disagree vehemently and therefore I downvoted you. I believe that either HNers should circumvent the paywall and the content owners will likely benefit from the upvote in exposure for this who can afford/want to pay for it, or otherwise WSJ, NYT and others should be banned from HN.
As is complaining about both paywalls and ads. That said, posting the full text isn't a workaround.
I've been on it nearly 11 years and I do see the rules being piled on. It seems like it has become so complex that just to post something you need to consult a flowchart or a manual as complex as the Turkish tax code.
The locking of threads option may end up being a contributor to reddit's downfall. That feature is powerful and is easily abused for a site where user's take pride in freedom of speech.
But I can also see as each generation discovers the site how attitudes change. The inevitable clash of generations makes for some interesting situations.
This is the link from Ohanian's Twitter announcement of the news. Mods, feel free to change the submission URL to this - it goes to the same article but doesn't trigger a paywall.
> reddit has had a long and complex history, starting as one of the first Y Combinator companies, then as a division of Conde Nast, and three years ago spun out as an independent entity.
Then they raised 50M in 2014.
But it's not. It's a historical fact that all three of those things happened, and some people might not know how Reddit got to where they are.