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I just wanted to underline the phrase "effect on retention".

In North America, lots of talent (i.e. new grads) would straight up not pick companies with dress codes. Pay also tended to be not different, and "prestige" of working for X is not really a thing.

So everything changed. Also, even in the dressed up companies, they had "dress down days". People liked them. So they had more.

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> "In North America, lots of talent (i.e. new grads) would straight up not pick companies with dress codes"

I made that decision almost 15 years ago. Had offers from two companies. They were similar jobs, but with one I had to wear a button up shirt, slacks, and a tie. The other I could wear shorts and flip flops in the summer, jeans and a hoodie in the winter. I chose the latter.

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