On paper, neither Facebook nor TBS is an advertising company.
Advertising companies create and manage advertising campaigns; TBS and Facebook are media companies in different segments of the media whose primary income stream is through selling advertising space.
You're referring to an advertising agency
Would you consider Google a media company or are they an ad company.
>The one that isn't sucking in huge amounts of data is a clearly better to me.
But Snap is sucking in huge amounts of data. Your assumptions are false.
How is it a strawman? They both make revenue from selling attention.
>But Snap is sucking in huge amounts of data
Snap's ad-manager is no where near as sophisticated as FBs. Either we disagree on the definition of huge, or you have no idea what kind of targeting FB is capable of. When Snap has a js tag on almost every site then I'd might agree.