I've found that in order to persuade people that something is important, you can either show them percentage deltas or quantity deltas. Pick the one that supports your agenda.

To put things in perspective: https://en.wikipedia.org/wiki/List_of_largest_daily_changes_...

Agree that saying "Biggest Point Drop in History" is a deliberate attention-grabber and incites more fear than it probably should. We should be more concerned with percentage changes and at -4.6% this doesn't even make the top 20 daily percentage drops, which cuts off at -6.98% for number 20 (see above link).

Not only that, but [some film] last summer smashed box office records. Yes, it's the most popular film ever.