If you look at the fine print they compared the "default mode" of the other printers with their "fast mode."

I've evaluated a few 3d printers and from what I recall the default mode is usually fairly high quality (read uses more material.)

We were about ready to pull the trigger on a competitors printer (~100k machine) but at the last minute figured out that the media would basically cost us the salary for a full time employee. Instead we're running a cheapo FDM machine for parts where quality isn't critical and outsourcing the highend stuff to shapeways (who are mentioned below.) Overall I've been really happy with this strategy.