How does this printer differ from other 3D printers on the market?
I feel like the people who want full colour will be making pre-production sample prints for marketing purposes.
We use HP jet fusion 3D printers to manufacture production parts at Jabil (see https://www.jabil.com/insights/blog-main/3d-printing-reality...) and MJF is quite different from other tech e.g. binder jetting, LOM, FDM, SLA, SLS, DMLS, EBM, CBAM, CLIP.
Differences include cost structures, speeds, material capabilities, resolution, etc.