I think it's a really hard business -- I talked to the guys at Spring awhile back, and investors in that company and they were very bullish on their prospects given Sprig controlled the whole chain (supply and price thereof) vs places that just deliver food.

But after talking with some people who used the service, the feedback was that the food was just "okay" -- and at least in SF, you're competing with the endless supply and diversity of great delivery food via services like eat24 e al...

And given the economics -- it's hard to find a price point that works as a business; with the overhead of food prep and delivery, then people don't really want to pay $15 for just average delivery food.