Mazda could have been selling a kick-ass electric model of Mazda in 2019.
And if they did it right, maybe they too would have 500k of pre-orders and the "problem" of not being able to build the cars fast enough.
The question is: why are they investing in technology that is in inevitable decline vs. investing in the technology that will inevitably win?
Now, I know why.
A guy in charge of diesel engine development is at least a VP at Mazda. He doesn't want to fire his engineers. He doesn't want to fire himself.
He has power and he will use every bit of it to downplay and delay inevitable.
That's understandable from human psychology point of view but it's bad business.
Innovator's dilemma is real and many companies failed to make the obvious investments in the future technology on time. See Kodak or BlackBerry.
And when they finally did, it was too late.
5 years ago we could have an argument about diesel vs. electric. Today the future winner is clear.