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Comment by dannycastonguay | Hacker News Reader

"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.".

"The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads".

Doesn't seem like such a bad move.

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I agree. It seems like adblockers and intrusive and unethical advertising are creating almost a negative feedback loop on the internet: the more intrusive and annoying the ads, the more people use adblockers, and the more people use adblockers, the more intrusive and annoying the ads become, because they have to make up the revenue.

The only ones in a position to break this cycle is the browsers, and I welcome any attempt to try and create a more healthy environment for ads to exist in. It would be a great service for both users and the industry.

> because they have to make up the revenue.

I see this all the time when justifying bad business practices. How about you stop doing what you're doing if it isn't profitable?

YAGNI

Funny that newspapers compromised by putting all the ads in a separate section. So serious shoppers could read that part when they wanted to, without ruining the paper for everybody. I of course just throw that section in the trash on my way out of the bodega.

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