Anecdotally evidence: I've been backpacking for 25 plus years and am an avid filter user. But I have met dozens of people who do not, almost all on the AT (where I backpack the most). In the 90's it was quite common to find thru-hikers not using a filter. I have never met anyone who got sick from unfiltered water.
Will this change my behavior. Probably not. But I will stop treating my contaminated side of the filter like it it covered with ebola.