And perhaps it should... if average people have the technology now, how long has it been in the hands of police departments, newspapers, militaries, and intelligence agencies?
We tend to focus on fakes with high-profile people like politicians and celebrities, but it can clearly be done with everyday people as well. The author was able to produce a fake video segment of a well-lit, animated conversation involving his wife. She's directly in front of the camera, speaking and making hand motions for several seconds. How much easier would it be to insert a face into grainy security camera footage, or a shaky clip of a large crowd at a political rally?