But, then, you'd need speakers that can reproduce it and a microphone that can pick it up, too. Also, reflections are surely a problem at higher rates. The examples shown are well within the range of human hearing (but, old modems had to work within the bandpass range allowed by phone networks, which was rolled off at something like 8 KHz).
In any case, the 96 kHz sampling would yield an additional 3 dB dynamic range vs the 44 kHz sample rate.
I'm trying to think of use cases for ultrasonic data transmission, and they're mostly nefarious. Traversing an air gap, for instance. Higher frequencies are difficult to transmit over distances and through walls, so you'd need to get your receiver into the same room or make it a very high SPL.
I have a wifi camera that uses bleeps and whistles and warbles from a phone or tablet to configure itself before it gets on the network, which is pretty neat but seems weird in a modern world. But, I guess that's something that could be done ultrasonically to make it seem more like magic. But, since it is already pretty error-prone, I would bet pushing tablets and phones (including crappy ones) to accurately produce very high frequencies at a volume sufficient to program a nearby device wouldn't be worth the added magicalness.
The relevance to your question, is hams being hams, they gotta experiment, turn of the century laptop hardware often had codecs that operated up to 96 KHz or whatever, but speakers usually cut off somewhere around the high level of human hearing, so operating at 10 KHz worked and might be silent to old people with partial hearing loss, but you could forget about 25 KHz even if the signal looked great on an oscilloscope because the speakers and mics were not broadband enough. Very few customers care about audio quality in frequency bands they can't hear.
The same hardware hooked up to a simple I/Q software defined radio works fine up to the limits imposed by Nyquist and the claimed hardware sample rate, so its obviously limited by mic/speaker not the A/D converters.
This topic comes up repeatedly on HN. If HN had a wiki this meme would be a strange attractor for the HN community.
Make it sound like birdsong in the presence of other birds, make it sound like fragments of human speech when there are people present, make it sound like fan noise in a DC and so on.