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Comment by mfoy_ | Hacker News Reader

Personally, they got me this holiday season because I originally signed up for Amazon Prime to watch American Gods... then since I had Prime I got free shipping...

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And that is the Amazon model in a nutshell right there - they will spend over $6 Billion dollars in 2018 to win you over to their Prime subscription with either free shipping, movies and tv shows, games, audible, dash, twitch, music, or discounts. Once they have you in Prime, the convenience as using Amazon as the source for all your purchases via web, mobile, or voice becomes the norm.

More Americans now have an Amazon Prime subscription than go to church.

> More Americans now have an Amazon Prime subscription than go to church.

That's extraordinary. Do you have a source on that? My quick Google search didn't turn up anything reliable.

1 - Estimated Prime Users - http://www.businessinsider.com/amazon-prime-subscribers-tota...

2 - Estimated Church Goers - https://churchleaders.com/pastors/pastor-articles/139575-7-s...

3 - US Population -- http://www.worldometers.info/world-population/us-population/

Yes, L2 Inc research (see their YouTube channel) and the book "The Four: The Hidden DNA of Amazon, Apple, Facebook and Google" by Scott Galloway.

In that case they should have a look at the actual products they stock. Here in Canada the prices are infuriating unless it's the actual 1st party Amazon selling the product.

I did 99+% of my holiday shopping on Amazon. I bought only a few items not from there.

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