We're an all-inclusive service provider (currently), meaning that researchers simply send their samples in and get insights back. We take care of the DNA extraction, sample QC, library prep, sequencing, bioinformatics, and data storage.
There are a couple clients of ours that we're testing our sequencing as a service where we generate monthly contracts and they get the exact same service, protocols, etc. in record turnaround time.
Client base includes companies like Children's National Hospital, UCSD, Pfizer, USDA. Nothing proprietary just yet (except it being really hard) but we're using profits from services revenue to develop IP-driven gene pipelines and informations. Basically specific gene panels and software paired together. We're one of 2 commercial companies in the country offering HLA-Typing which is the same integrated pipeline as described above.
Additionally, we're passively starting to develop high resolution data sets to ingest into a database at some point around specific novel variants, such as HLA Typing, to accelerate research
The end goal is to virtualize the entire lab so that anyone can start research, whether academic of pharmaceutical, from a home office. This means building a software layer that allows them to directly create, design, and implement protocols that interface with the equipment in the lab. So instead of building a $1M lab, you just log in online and run your experiments.
You can think of it as what AWS did to the data center.