Why SLAs are redundant, but Zencoder offers one anyway.
zencoder.com
zencoder.com
I remember two times when my managers announced an SLA. First time was "Every priority 1 ticket has to be answered within 24 hours". Before the SLA we were a cheerful and overworked IT team, doing our best to handle all tickets within reasonable times and with our best quality responses. Afterwards - We started negotiating priorities, replying "investigating" within 24 hours to make sure management doesn't get on our case, and we had lots of not-so-funny jokes about announcing "love every 38 hours" SLAs to our spouses.
The second time they actually went as far as saying "This SLA is between marketing, sales and the customer. You don't need to worry about it. Just keep on doing what you always did."
They had to say that, because with our current equipment and processes, offering 99.9% availability to our customers was impossible. Our real availability was an average of 99.5% with some services as low as 97%. Not because we were horrible IT - but because of trade-off decisions we reached in the past together with our management.
It didn't help much. Because we didn't trust management not to start holding us to those SLAs at a random moment. Which they did.
Again, from a team that did their best to keep servers up, we became expert negotiators of which downtimes "count" and which don't. Also, we because very defensive: "We can't risk upgrading this month, we were already down 13 minutes."
I understand the need to sell to corporates, but I would be very very careful communicating SLAs to my team.
Similarly, if you can't reply to every priority 1 ticket within 24 hours, that suggests that not every one is priority 1, rather than simply an issue with SLAs as a concept.
I run an IT department with a massive MPLS network from ATT. When a circuit goes down - it is true that I don't regain MY costs by enforcing the terms of the SLA and collecting the remuneration that is due. However, I do many times collect a significant amount of credits at times...and that causes regional managers at ATT to take notice and start making infrastructure improvements to improve actual up time...which is what I want - and then that allows me to actually pay them for their circuit - which is what they want.
But a small startup is probably motivated by different things than a large, vaguely monopolistic company (like an ISP).
The perspective of the service provider is that it's a marketing feature to sell. The trade off being that the service starts to be "risk managed" more and more.
I personally haven't seen better services due to SLAs, but I do know I'm not the center of the universe.
Service providers could also signal their reliability by offering "loss of business" insurance at low premiums. If a service provider will pay you $10,000/day in the event that your site is unavailable, and the premium on this insurance is $5/month, it's pretty likely that they're not expecting to have to pay this out very often.
(Royal Mail offers fairly cheap loss/damage insurance, which is a good sign their service is reliable. Not sure about DHL/Fedex.)