Why Reddit's Founder was "Terrified" to Launch New Startup, Hipmunk (YC S10)
readwriteweb.com
readwriteweb.com
Does hipmunk do anything different? It doesn't look like it can tap into sabre, ryan air db, etc, looks like it just scrapes and organizes, nor does it look like it has any fancy back end db of extensive flight info with a smart heuristics engine to predict future prices. So, beyond help those who have trouble visualizing a schedule, I'm not sure how this is any better than farecast et all. Can hipmunk predict if a particular flight's price (not willy nilly flights, I'm looking at you farecast) will go up or down?
"Hipmunk" is a cool pun - it's a hip c'hipmunk' (or could be Hip Monk :-p) Either way, it's much more personified with the mascot (like the Reddit alien) than vowel dropping startups.
But see, then they would get "stuck" to the market they're starting in, would lose having a Google-unique name and would probably even have to fight their way up to the first result in travel's very-cutthroat SEO environment.
There are so many trade-offs that are hard to evaluate from the outside that I'm a lot more understanding of "weird" names (typified by the notorious Google example) than I used to be.
Angles. Angles including Ron Conway.
I loved the story at the first SS from TripAdvisor co-founder Langley Steinert about how they got their first referral deal. They simply got permission from Expedia to start sending them free traffic, no strings attached. After they did that for a couple weeks, they just turned off the spigot... and soon got a call from Expedia asking them where the traffic went and how to bring it back. Expedia later bought TripAdvisor. If only it were always so easy...