I think the reason why they don't offer this is because it would probably come off as sounding 'randsom-y' or something.
I think the reason why they don't offer this is because it would probably come off as sounding 'randsom-y' or something.
They could spin it in a similar way:
Ad supported version is free. As part of this free service, you are tracked extensively to build a valuable profile for sale to ad companies.
By paying for the service, all ads and the associated tracking required to make your profile valuable to advertisers is disabled.
In this way, the tracking is spun as a necessary evil for the ad supported model to work.
This would probably require them to be pretty open about what sort of tracking is going on.
I've been burnt too many times by offers that claim to provide exemption from tracking which, in the end, don't. So rather than rely on the vendor, I'll apply blocking at my end, at systems under my control.
The other element is that some small, carved-out exception to tracking has, in the grander scheme, a minimal marginal impact. Again, by applying countermeasures within my own domain, I can have an effect across a wide range of threats, including those which are not offering the opt-out option.
The failure generally of advertising and marketing entities to take heed of expressed preferences ("do-not-track", repeated other refusals of requests for information, etc.) tends also to burn down any trust or credibility quite effectively.
"Dear Googles, Stop Asking":
https://news.ycombinator.com/item?id=6745525
https://plus.google.com/104092656004159577193/posts/ayk2DF43...
https://encrypted.google.com/search?hl=en&q=%22dear%20google...