One supermarket chain in France gives a substantial discount on a product that kids love, some people in a few of these stores go nuts, this is then filmed and uploaded to the internet.
What are we to make it of? Depends. My guess is that lot of these people are presumably low-income and aren't always able to buy Nutella for their kids. Or they are, but it's a significant part of their weekly grocery bill. So I suppose it was kind of a big deal in that regard, to be able to buy their kids the real deal instead of generic supermarket brands. (Pretty much the same thing, but try to explain that to little kids). In which case it's all a bit tragic, really. Or maybe that's not it at all and the story is about the lengths to which deal-hunters will go for a few euros. But the news doesn't go into all of this — the report was that people went crazy and fought each other for cheap Nutella across French supermarkets.
In any case, it's odd for such an isolated, specific incident to receive international coverage. This isn't even that interesting to people living in France unless you want to try to understand understand the sociology/economics of it.
shrugs