I had the exact same experience, sans farm. I grew up in a small town, though. Spent a ton of time in the country on friends' farms, lying in long grass in shorts no shirt—all of it. I never had a single tick bite. Horseflies, mosquitoes, spiders, all of that, but never ticks. Even in the city I've (thankfully) never seen one.
Now beaches and parks back there (rural south-western Ontario) are littered with "Tick Warning" signs.
You're not the only one who's confused and curious about it. It's like they used to be a non-issue. We were warned about them, I remember that—but that's all.