A chart with one row for each "feature" and one column for each of six "competitors." There's checks and X's everywhere, except of course a glowing, highlighted column representing your company which just happens to be full of checks. C'mon, everyone knows this is bullshit; it's insulting.
Ouch. That one hurts ==> http://foreverlist.com/why#comparison_chart
I always thought it was a decent way to showcase your strengths, not a way to insult anyone. Obviously this comparison chart could include a row called "traffic volume" in which they would all blow away Foreverlist, but why would I showcase that?
Is this kind of comparison chart really that bad? What would you suggest?