Samsung Captivate here. Took 30 seconds to root it and another 10 seconds to remove the AT&T bloatware with Titanium Backup.
I think the point of the article was that Android was created to allow the average consumer more control and choice over their device. While "enthusiasts" like us will always unlock features we want, I don't think you should have to hack into your device to gain this kind of control over it. If I spend 200-600 bucks on a smartphone, I want control over what software is installed on it.