Good point. Not artificial for Google as it makes money. I meant artificial for users as there is no need and it replaced a better product that made less revenue.
For example, have a free water fountain and then replacing it with a coin operated water fountain that dispenses warm water is using artificial with my original intent.
My main disagreement is in the use of verticialy integrated products that reduce consumer value but yield higher marginal value to the producer. I’m a huge fan of complementary products within an ecosystem that increase consumer value. I’m also fine with loss leaders, but again I prefer ones that lead to increased consumer value.