> Do they expect people to land on those pages and drop money without reading anything?
One technique scammers use in general is not to make things too legit because that would attract people with a clue. Make it just barely credible and get the most gullible people possible.
So those fantastical emails about a rich prince in Africa that needs your help to cash $20m is just scammers improving their signal-to-noise ratio (or ROI). I think it works for these ICOs too.