Since 2013, Illumina's brought the price of a genome to about $1k with the HiSeq X, which essentially scales up their existing tech. No idea what the next few years hold, but I'm excited to see insurance companies beginning to cover genome sequencing as an affordable diagnostic tool.
Interestingly the cost had not dropped in the past two years.
Also the graph references genome.gov but that site appears to be unavailable at the moment.
Source: Software Engineer for a well-known non-profit sequencing lab/center.
A lot of the costs are outside of the sequencing itself. You have to extract the DNA from the sample and prepare that DNA for the sequencing platform you're using. These costs are both the reagents needed to do this, and also the associated labour costs, even when done at scale.
Perhaps you meant $100 human genome though? However I think roughly the same principles apply.