In all seriousness we complain in the developer community that Internet Explorer and Edge holds back using more modern Javascript yet we make these excuses for OSes.
Almost all programs I use now have a 64-bit executable. If I am using something that needs to run legacy software then I probably don't want the latest version of something to run legacy stuff.
Also the article indicates you can still run 32-bit apps. Most older 32 bit games should run perfectly fine under virtualization. Even then it will be a few years before the majority of Steam user are even using Windows 10 as last I check over 50% were on Windows 7. So by the time gamers shift to Windows 10 i'd imagine their hardware will be more than adequate to handle virtualizing the 32-bit app, I can't imagine there will be much overhead to virtualizing 32-bit apps.