It certainly does help, thank you Ramit. Have you done any split testing to see if your conversions increase with PayPal though? Any thoughts/data on having PayPal as a secondary payment option, for those who prefer it?
No, we haven't split-tested the addition of Paypal. We're constantly running tests, but this is a low-priority one for us based on extensive customer research.
Since we can't test it all, we pick the biggest potential wins (e.g., headlines and offers) and run them as rigorously as possible.
I do know that IMVU offers an insane number of payment options, but I think this may have more to do with their particular userbase.