Folks not reaching for a pill bottle are pretty rare, IME. I think the author of this article is touching on something pretty valuable with the willingness to be uncomfortable or even to endure pain. When I broke my leg in college, they gave me morphine while I was in the hospital (which just made me annoyed and mad) and I never touched the take-home codeine. Was walking in an air boot "early", too, as I was assured I couldn't hurt myself thanks to the metal rod through my shin and it just...didn't hurt that much.
I might take a naproxen if I have a bad headache or I tweak my neck and I can't stop working to take care of myself, but that's maybe two or three times a year (and I am being well-compensated for it). I know people, healthy people, who pop an ibuprofen in the morning just out of habit.