Remember this spaceballs scene https://m.imgur.com/t/funny/Q13Qr ? it cannot be a coincidence.

Musk: “I know it’s a little off-brand, but the kids will love it”, this guy never ceases to crack me up!

The link is not exactly a long-threaded explanation:

> After 50k hats, we will start selling The Boring Company flamethrower

> I know it’s a little off-brand, but kids love it