Look at gas stations. It used to be they sold gas, and maybe oil. But evidently there's no money in gas, so now they all sell unhealthful snacks and bottled water (itself an environmental disaster, which this kind of retail establishment has fostered). And there's not enough money in that, so now there's video advertising at every pump. Buying gas has become extremely unpleasant. Plus, distracting everyone all the time has ruined our what little social cohesion we had.
Now drivers are going to be asking you if you want any snacks. Because, research will show, if you ask TWICE, customers are 12% more likely to buy. Uber already has a parasitic burden which needs to be shed; namely, the idea that the only way to succeed is by being a criminal enterprise.
Parasitism is a deep property of ecosystems, so I guess we just can't have simple services and products that work, but it sure would be nice. Is there no better way to compete?