Finding a good idea is the easy part.
And every successful company I've seen grew out from an idea the founder had only because they were coincidentally deeply involved in some specific area of some market and something just clicked. It all seems extremely difficult to reproduce.
If it's so easy to come up with good ideas, then why does random happenstance seem to be the most common way founders come up with their initial ideas?
Ideas are really, really hard. Good ideas are the result of an extraordinary feat of luck, an extraordinary feat of outworking everyone around you to get very deep domain expertise, or a combination of both.
I am not gonna say great ideas are easy - but if u r a tech lead, you should have domain insights, and several high potential product/idea.
But just deciding on what to focus is difficult. Cold calling is difficult. Pitching to complete strangers. Starting to buy leads, faking it - all these do not come naturally to many people.
Also - i have to point out that i met some people which could have been a good match. But when the opening line is "50%-50% share before we start" - that is also a difficult bump to get over.
Build me a real working space shuttle for $10.
>Finding good ideas, as in ideas that can lead to profitable businesses, is difficult because it requires deep domain expertise.
A good idea is not just the idea itself, it also considers feasability of execution. Saying execution is less important than an idea that you can execute well is a tautology.