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Indeed; if you go to the UK-specific site, https://ssl.apple.com/uk/homepod/, it is formatted as "09.02".

Took courage to format it that way.

Agreed, that looks very weird for an non-US.

Just what I thought. It's really annoying. Or maybe some hint of sorts, who knows ;)

I think that’s more standard in the US, but sure looks weird to me.

Its a date? What else would follow after the words "Available starting", month is first since it's US locale. Whats so confusing about it.

That it's not obvious. It's not a standard format and a lot of people will be slightly confused. It's understandable if you think about it but still not something everyone will get at first glance. Also the fact that it's localised to US only but both digits could be a day or a month will be even more confusing.

Just adding a .18 or even better making it 2.09.18 would have made things easier and I can't believe that it would have hurt the page design that hard.

Or just, you know, February 9.

I thought the US used slash.

I mean it's usually 9/11, not 9.11.

Slash is for official forms, period is pretty common stylistically