Why Doesn't the World Care About Pakistanis? Because they live in Pakistan.
foreignpolicy.com
foreignpolicy.com
Maybe in area or property damage it is bigger, but in deaths the floods are around 2000. The earthquakes were each in the 80-100 range, and the tsunami 230k. I would guess that has a lot to do with it.
I was in India as of a week ago. Even there, where Pakistan is both mentally and physically closer, the floods were barely getting any coverage at all. The news was dominated by a corruption scandal in the Organizing Committee for the Commonwealth Games. If the floods can't get coverage in India, what makes you think that they'd get anything other a single paragraph buried deep in the newspaper here?