If you Google the letter n, Netflix is the #1 organic result, how?

Your search results are personalized, based on all the data Google has about you. For me (not using Google; going out of my way to block trackers) the first results are all Wikipedia entries.

I didn't have Netflix show up in the first 15 pages and stopped looking after that.

Wow! Surprised by that, didn't expect there to be such variation from person to person.

1. Broswers autofill URL's. 2. Users type "n" and Netflix.com populates. 3. Browser address bars double as search fields. 4. Google's algorithm learns that when users type "n" they're more often intending Netflix than any other result.

Thanks!

Way more people want to click on a link that takes them to netflix than to a wikipedia page about the 14th letter in the english alphabet or a random game from 2004.