I don't get that Animoji thing at all. I was really surprised when watching the NFL playoffs how stupid and pointless I found the iPhone ads. To me it looked like they are so clearly trying to sell their phones to... I dunno... maybe college kids for whom a phone is a toy? Like those ads didn't sell the phone on any useful/practical features at all, while the Pixel ads did.
I'm not saying there's anything wrong with those ads, it just amazed me that NONE of them seemed to be aimed at adults or tried to sell the phone as being a productive computer.
I suppose Apple is just selling the brand?