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I think the value of a product like this would only be for first-time buyers since repeat purchasing is straightforward.

I wonder how this would compare with just adding a PayPal payment button in terms of drop off. I always zoom for the PayPal button when buying on a new site that I'd rather not share info with.

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First-time buyer value prop is strong. The more you convert/approve and the better experience they have, the more they convert to repeat buyers. We're also going to be working on very cool repeat-buy features.

PayPal is great for PayPal account holders, but complete ineffective for non-PayPal account holders. So, it's pretty much useless for 95% of your traffic (most notably "guest checkout").

> So, it's pretty much useless for 95% of your traffic

This number sounds highly dubious (at least in the US). From my experience, when PayPal is offered in addition to normal credit card payments it will account for 15-25% of transactions.

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